Why pick a niche? Why not just target everyone? I mean, wouldn’t it be better to target the whole world instead of just a small, little group?
Well, here’s why you should pick a niche. if you go and target the whole world, then I guarantee you, you won’t get anyone. However, if you were just to target a specific group of people, then you’re going to get a lot of people.
It’s kind of the reverse to what most people think. Everyone thinks they should make their audience as big as it could possibly be to attract the most potential, however, in doing that, they get nobody.
just imagine this, when you’re specific, you get people’s attention. That is why it’s so important to pick a niche.
It is easier to get clients when you know precisely who your target market is. you need to specialise in solving a single problem and be the best at it. being a small business and trying to solve multiple issues is hard, and confuses your messaging, instead be the best you can be at solving problems specific to your clientele.
This will ensure your business is unique with a proposition, unique solution, and evolve the marketplace.